Mike Tirone

Mike Tirone is senior digital marketing strategist at R2i.


Articles by Mike Tirone


Reaching your audience by intersecting with their digital behaviors is getting easier through targeted advertising and media. Getting your brand to the forefront of your buyers' minds, helping them become more aware of your brand and hopefully entering them into the well-known buyer's journey is substantially harder. It takes content that resonates with their needs and interests, and is served to them at optimal times to fuel that process. However, the question that continues to be asked is should you "hide" some of that content from your audience?
Editorial/Industry Insights - Posted Jun 14, 2017