Matt Lee

Matt Lee is the Chief Marketing Officer at Bayard Bradford, a B2B marketing agency with a sales-enablement-first approach to helping its clients grow with inbound marketing strategies and sales technology. Bayard Bradford’s clients include mid-market private equity backed organizations all the way to Fortune 100 companies in the industrial space.

Articles by Matt Lee

With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers now use mobile for the purchase process. Suffice it to say, if you have a poor search marketing strategy for mobile then you might as well shut down shop and ferry your prospects to your competitors' doors.
Editorial/Industry Insights - Posted May 24, 2017