Matt Lee

Matt Lee is the Director of Marketing at Adhere Creative, a B2B inbound marketing agency specialized in helping manufacturers grow their business through impactful marketing messaging and smarter sales processes.

Articles by Matt Lee

With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers now use mobile for the purchase process. Suffice it to say, if you have a poor search marketing strategy for mobile then you might as well shut down shop and ferry your prospects to your competitors' doors.
Editorial/Industry Insights - Posted May 24, 2017