Anna Johansson

Anna Johansson is a columnist at HuffingtonPost.com, Inc.com, Entrepreneur.com, and several other publications.


Articles by Anna Johansson


Automation has infiltrated almost every area of business, but be wary of incorporating it too heavily into your content marketing efforts. Some tasks and processes need a little more hands-on attention.
Column/Content Marketing Evolution - Posted Oct 25, 2018
Whether your goals are to make money, become internet famous, or spread the word about one of your favorite hobbies or pastimes, your blog can be a tool to accomplish your goals. If you want to be successful, you'll need to analyze things like market demand and your existing competition. But should you also take protective measures, like getting insurance for it?
Column/Content Marketing Evolution - Posted Sep 27, 2018
When you get your blog started, you need to include these seven features—at a minimum—to lay the groundwork for your online brand.
Column/Content Marketing Evolution - Posted Aug 30, 2018
Given all the time and creative energy that goes into brainstorming, crafting, editing, publishing, and sharing content, you'd probably love to have a direct finger on the pulse of how it's doing with readers. Fortunately, you have everything you need, right at your fingertips.
Column/Content Marketing Evolution - Posted Jul 26, 2018
Most content written for the web only scratches the surface of a given subject. Even experts - people who should have a wealth of knowledge - end up scratching the surface because they write from a limited viewpoint. If you want to gain a deeper understanding of your subject, you have to understand it from all angles, including the angles you don't agree with.
Column/Content Marketing Evolution - Posted Jun 28, 2018
Facebook events, seminars, group meetings, and more can all take place online, but these event platforms are still fairly new. For that reason, marketing can be somewhat challenging for event organizers. Without excellent tactics and an understanding of your audience, you'll have a hard time getting people to attend.
Column/Content Marketing Evolution - Posted May 24, 2018
Personal brands can belong to the owners or employees of a business, or to influencers in the industry—no matter the case, if they are leveraged effectively, they can be massive contributors to greater traffic and a greater reputation.
Column/Content Marketing Evolution - Posted Apr 26, 2018
Everyone has bad habits, and they're extraordinarily hard to break once they've manifested. The same is true in the blogging world, where habits can be especially damaging. Here are five bad blogging habits to break today.
Column/Content Marketing Evolution - Posted Mar 29, 2018
If you're like 72% of businesses, you already have a content marketing plan in place—and that number grows bigger every year as more and more businesses discover the benefits and cost-effectiveness of the strategy. As more businesses engage in content marketing, readers are bombarded with more and more content--making it harder and harder to stand out in the oversaturated market. So how can you find new topic ideas without turning your audience away?
Column/Content Marketing Evolution - Posted Feb 15, 2018
The challenge we face now is one we didn't predict; digital ads may have been the future, but a finite one rather than the semi-permanent "forever" future we collectively envisioned. Now, digital publishing is facing some major hurdles when it comes to growth, and online news portals are starting to see similar declines as their printed counterparts. So what does this mean for the future of digital advertising?
Column/Content Marketing Evolution - Posted Jan 25, 2018
There are many theories and data sets that should be incorporated into your marketing strategy. But too often, especially in the burgeoning world of big data, it's easy to get bogged down by quantitative information. The type of data marketers should be paying closer attention to is qualitative data, which tend to be based on subjective factors like emotional experience and behavior.
Column/Content Marketing Evolution - Posted Dec 21, 2017
Content marketing seems simple on the surface; write content that people want to read, and they'll be more likely to visit your site. But what, exactly makes content worth reading? What makes a person interested or motivated enough to click on a link to read an article? To help us understand how the gears of the modern reader's mind turn, we can look to a handful of basic psychological principles.
Column/Content Marketing Evolution - Posted Nov 17, 2017
The content competition out there is heating up. If you want to be successful, you need to find a way to stand out from all the noise. Your best bet is to funnel your resources toward creating higher quality content, but how can you tell that your content is "high quality" in the first place?It's a difficult question, but not unanswerable.
Column/Content Marketing Evolution - Posted Oct 19, 2017
Narratives are essential for your content strategy to succeed, and they come in a variety of forms. Basically, the term "narrative" refers to any kind of story, preferably with a beginning, middle, and end, and with a central character as part of that story. That character doesn't need to be a fictional protagonist, or even a person—in fact, it could be a piece of equipment—but it does need to have a kind of starring role in the story you weave.
Column/Content Marketing Evolution - Posted Aug 17, 2017
Content marketing is currently one of the most popular marketing strategies in the world, with 88% of B2B companies using content to secure new leads. Most businesses allocate a portion of their marketing budget to content marketing as a differentiated channel, but soon, we might stop thinking of content marketing as an individual channel, and start thinking of it as the new form of standard, standalone "marketing."
Column/Content Marketing Evolution - Posted Jul 20, 2017
Content marketing has grown wildly popular. In fact, 88% of B2B marketers employ some kind of content strategy. In some ways, this is beneficial; it means we have more data to use in producing more content, and a network of support through publication and syndication. However, it also means a drastic increase in competition.
Editorial/Commentary - Posted Jun 08, 2017
One of the best gauges you have for the success of your blog is the number of people interacting with your content (i.e., leaving comments and discussing your content on social media). It proves that your users aren't just visiting or browsing, but are actually interested in what you're saying. So what if nobody is responding to your blog? What can you do?
Editorial/Commentary - Posted May 31, 2017
You may have developed a quality piece of content, but if it doesn't reach the right people, it will never have the influence you want. The mark of a great blogger or content manager is knowing where to publish a piece of content for maximum exposure.
Editorial/Commentary - Posted May 03, 2017