Anna Johansson

Anna Johansson is a columnist at HuffingtonPost.com, Inc.com, Entrepreneur.com, and several other publications.


Articles by Anna Johansson


Content marketing has grown wildly popular. In fact, 88% of B2B marketers employ some kind of content strategy. In some ways, this is beneficial; it means we have more data to use in producing more content, and a network of support through publication and syndication. However, it also means a drastic increase in competition.
Editorial/Commentary - Posted Jun 08, 2017
One of the best gauges you have for the success of your blog is the number of people interacting with your content (i.e., leaving comments and discussing your content on social media). It proves that your users aren't just visiting or browsing, but are actually interested in what you're saying. So what if nobody is responding to your blog? What can you do?
Editorial/Commentary - Posted May 31, 2017
You may have developed a quality piece of content, but if it doesn't reach the right people, it will never have the influence you want. The mark of a great blogger or content manager is knowing where to publish a piece of content for maximum exposure.
Editorial/Commentary - Posted May 03, 2017