Patrick Mahoney

Patrick Mahoney is President and CEO of IEEE GlobalSpec.

Articles by Patrick Mahoney

Research conducted by the Content Marketing Institute and Marketing Profs shows that 85% of manufacturing marketers are now participating in content marketing. At a basic level, best-in-class content marketers know that the most efficient way to get an audience hooked on content is current, relevant, and compelling material. Keeping your content fresh is critical to a successful marketing strategy.
Editorial/Industry Insights - Posted Mar 31, 2017