Ashley O'Dell

Ashley O’Dell is associate director of programmatic operations at Centro. Ashley has worked across regional and national brands. She helped launch and cultivate Centro’s programmatic buying team that is now managing millions of dollars in yearly ad spend. She has a Bachelor’s degree in Marketing and Sales Leadership from DePaul University, a Master’s degree in Marketing from Loyola University, and is a member of the IAB Programmatic Council. Centro develops digital advertising and media management software to help advertisers streamline and scale digital campaigns.

Articles by Ashley O'Dell

Programmatic advertising has emerged as one of the most efficient ways for marketers to reach audiences anywhere they are on the web in real-time. Research firm eMarketer estimated that in 2016, 73% of all digital display ad dollars in the U.S. were transacted this way. If you want to market your business or service, programmatic advertising should be in the consideration set of tactics.
Editorial/Industry Insights - Posted Apr 05, 2017