Kathy Kayse

Kathy Kayse is vice president of sales strategy and solutions at Yahoo.

Articles by Kathy Kayse

With passionate basketball fans gearing up for an exciting tournament season, it's an ideal time for brands to capitalize on these events to reach massive audiences through strategic campaigns. With that in mind, here are three key tips to help marketers win big and engage fans this season.
Editorial/Industry Insights - Posted Mar 24, 2017