Deb Lavoy

Deb Lavoy is CEO of Narrative Builders, a consulting agency focused on ensuring that organizations are meaningful to their audiences. Although she began her career as a software engineer, she has been pursing the power of simplicity as a marketing executive for nearly 20 years.

Articles by Deb Lavoy

Why should you care about narratives? The term comes up constantly in politics and increasingly in marketing. It is, however, important to note the difference between narrative and story. A narrative is to a story what an episode is to a situation-comedy. A good narrative supports lots of stories.
Editorial/Commentary - November/December 2016 Issue, Posted Dec 19, 2016