Don DePalma

Don DePalma has more than 30 years of experience in the fields of technology, language services, and market research. As Common Sense Advisory’s (CSA Research) founder, he is responsible for launching and developing the pre-eminent market research firm in the language services sector. Depalma holds a Ph.D. in linguistics from Brown University. He has also studied at Moscow State University and Moscow Linguistic University in Russia, Charles University in the Czech Republic, and ILISA in Costa Rica.

Articles by Don DePalma

Your adaptations are natural and often automatic, largely because you know your audience, speak their language, and share a common context. Contrast this with what your company has to do to present its case and sell its wares in markets around the world. It adjusts the offer, the product, the language, the website, mobile apps, SEO, marketing collateral, its way of selling, how it delivers the product, and who supports it.
Editorial/Commentary - November/December 2016 Issue, Posted Dec 05, 2016