Tanvi Kapoor

Tanvi Kapoor is director of product marketing at InMobi.

Articles by Tanvi Kapoor

There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as viewability and traffic fraud. Mobile programmatic advertising can be challenging in many ways but when done thoughtfully and strategically, the ROI can outweigh the challenges.
Editorial/Industry Insights - Posted Sep 23, 2016