Heather Pemberton Levy

Heather Pemberton Levy is author of Brand, Meet Story, How to Create Engaging Content to Win Business and Influence Your Audience (Routledge, Sept, 2016) and founded Story Comes First to help brands with their content marketing initiatives. Visit Storycomesfirst.com to read her blog and access resources.

She is currently vice president, Content Publishing at Gartner, the global IT research and advisory firm, where she leads editorial creation and publishing for the company’s branded content platform, Smarter With Gartner, as well as trade books and internal communications.

Articles by Heather Pemberton Levy

Think of it as the secret ingredient that enables automated marketing programs to serve people-centric content. Social media, email acquisition and content publishing tools give brands the greenlight to publish directly to their audiences. Yet a publishing approach requires a journalist's mindset. And that starts with a story based on what the reader cares about, not your brand's message.
Editorial/Commentary - Posted Sep 07, 2016