Marianne Kay

Marianne Kay is a Digital Strategist and a Web Content Management expert. She currently works on a large web content migration at the University of Leeds (UK). Prior to joining the University of Leeds, Marianne led Web CMS projects in large organisations, advised Web CMS software vendors on product strategy and marketing, and worked with digital agencies specialising in Web Content Management implementations.

Articles by Marianne Kay

One of the reasons web CMS projects are so hard is that organizations don't do them very often. Lessons learned are forgotten a year or so after the project is finished, people move on, and, by the time the web CMS is under review again, most of the previously acquired knowledge of the CMS marketplace is out-of-date.
Editorial/Content Clarity - Autumn 2019 Issue, Posted Oct 21, 2019
WCM projects are hard. Selecting the right technology, migrating content, software customizations, and business change are inherently complex activities. In addition, the interdisciplinary nature of web CMS projects requires strong teamwork and excellent cross-departmental communication skills.
Editorial/Content Clarity - Summer 2019 Issue, Posted Aug 12, 2019
Web content management systems come in all shapes and sizes. Bespoke CMSs, open source platforms, and homemade solutions abound. No matter how good or bad the actual system is, it is the quality of the implementation that made the biggest difference.
Editorial/Content Clarity - Spring 2019 Issue, Posted Jun 03, 2019
English is still the most-studied second language in the world and the most popular language online. More people speak and understand English today than ever before. This might give an impression that publishing useful, usable content in English is a good strategy to acquire new customers globally, but is this really the case? Let's take a look at the numbers.
Editorial/Content Clarity - Summer 2018 Issue, Posted Aug 24, 2018
If you work in digital marketing, IT, or internal communications, chances are you've heard about SharePoint. Perhaps you've heard that it's is difficult to use, ugly, and immobile—so bad, in fact, that it's pretty much a dying platform. Or maybe you've heard that SharePoint is a market-leading product, adopted by many large organizations and supported by one of the most talented and active development communities in the software industry.
Editorial/Content Clarity - Spring 2018 Issue, Posted May 30, 2018
An opportunity to make a business case can be a blessing and a curse. On the one hand, it's an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple stakeholders. Writing a good business case requires a pragmatic approach, strategic thinking, and persuasive language. Done well, it can convince the top management to invest in your project. Done poorly, it can cause delays or even stall the project entirely.
Editorial/Content Clarity - September/October 2017 Issue, Posted Sep 18, 2017
Managing badly structured web content is hard. When content authors are stuck with an unusable editorial interface or with content types that don't make sense, they start working around the CMS. At some point, there are so many workarounds that training and documentation become confusing too, resulting in a desperately reactive approach to web content management (WCM). Content modeling—when done right—is meant to prevent this mess from appearing in the first place. It is about organizing content in meaningful ways, so that there's a place for everything in your digital home.
Editorial/Content Clarity - Posted Jul 17, 2017
In the beginning, there was the word. It wasn't content managed. There was no HTML. There were no templates, no workflows, and no CMSs. Things were easy. But then there was a paragraph, a heading; there were links, images, and interactive content. Before long, things got complicated. Updating words, webpages, and websites became hard work.
Editorial/Content Clarity - May/June 2017 Issue, Posted May 22, 2017
Many web CMS vendors and open source communities describe their web content management (WCM) systems as enterprise. But what does enterprise mean in this context? Are there web CMSs out there that are not enterprise? Does it even matter? Is it beneficial for organizations to invest in an enterprise web CMS, or is it just a fancy marketing buzzword that carries little meaning?
Editorial/Content Clarity - March/April 2017 Issue, Posted Mar 27, 2017
The lack of clear, meaningful information about acquisitions when they happen makes decision making difficult for customers. Press releases are not usually helpful--they make vague claims about cutting-edge solutions and operational synergies. They are written to please and protect the companies involved, not to help customers decide what they need to do when their WCM vendor is acquired. One way to be more savvy about M&A in WCM is to look back at what worked in the past and what didn't--and why.
Editorial/Content Clarity - September/October 2016 Issue, Posted Sep 19, 2016