Marianne Kay

Marianne Kay (@marianne_ua) is an analyst at Digital Clarity Group, where she researches digital Transformation, web CMS evaluation and selection, digital agency selection, digital governance, and more. 


Articles by Marianne Kay


An opportunity to make a business case can be a blessing and a curse. On the one hand, it's an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple stakeholders. Writing a good business case requires a pragmatic approach, strategic thinking, and persuasive language. Done well, it can convince the top management to invest in your project. Done poorly, it can cause delays or even stall the project entirely.
Editorial/Content Clarity - September/October 2017 Issue, Posted Sep 18, 2017
Managing badly structured web content is hard. When content authors are stuck with an unusable editorial interface or with content types that don't make sense, they start working around the CMS. At some point, there are so many workarounds that training and documentation become confusing too, resulting in a desperately reactive approach to web content management (WCM). Content modeling—when done right—is meant to prevent this mess from appearing in the first place. It is about organizing content in meaningful ways, so that there's a place for everything in your digital home.
Editorial/Content Clarity - Posted Jul 17, 2017
In the beginning, there was the word. It wasn't content managed. There was no HTML. There were no templates, no workflows, and no CMSs. Things were easy. But then there was a paragraph, a heading; there were links, images, and interactive content. Before long, things got complicated. Updating words, webpages, and websites became hard work.
Editorial/Content Clarity - May/June 2017 Issue, Posted May 22, 2017
Many web CMS vendors and open source communities describe their web content management (WCM) systems as enterprise. But what does enterprise mean in this context? Are there web CMSs out there that are not enterprise? Does it even matter? Is it beneficial for organizations to invest in an enterprise web CMS, or is it just a fancy marketing buzzword that carries little meaning?
Editorial/Content Clarity - March/April 2017 Issue, Posted Mar 27, 2017
The lack of clear, meaningful information about acquisitions when they happen makes decision making difficult for customers. Press releases are not usually helpful--they make vague claims about cutting-edge solutions and operational synergies. They are written to please and protect the companies involved, not to help customers decide what they need to do when their WCM vendor is acquired. One way to be more savvy about M&A in WCM is to look back at what worked in the past and what didn't--and why.
Editorial/Content Clarity - September/October 2016 Issue, Posted Sep 19, 2016