Marianne Kay

Marianne Kay (@marianne_ua) is an analyst at Digital Clarity Group, where she researches digital Transformation, web CMS evaluation and selection, digital agency selection, digital governance, and more. 


Articles by Marianne Kay


In the beginning, there was the word. It wasn't content managed. There was no HTML. There were no templates, no workflows, and no CMSs. Things were easy. But then there was a paragraph, a heading; there were links, images, and interactive content. Before long, things got complicated. Updating words, webpages, and websites became hard work.
Editorial/Content Clarity - May/June 2017 Issue, Posted May 22, 2017
Many web CMS vendors and open source communities describe their web content management (WCM) systems as enterprise. But what does enterprise mean in this context? Are there web CMSs out there that are not enterprise? Does it even matter? Is it beneficial for organizations to invest in an enterprise web CMS, or is it just a fancy marketing buzzword that carries little meaning?
Editorial/Content Clarity - March/April 2017 Issue, Posted Mar 27, 2017
The lack of clear, meaningful information about acquisitions when they happen makes decision making difficult for customers. Press releases are not usually helpful--they make vague claims about cutting-edge solutions and operational synergies. They are written to please and protect the companies involved, not to help customers decide what they need to do when their WCM vendor is acquired. One way to be more savvy about M&A in WCM is to look back at what worked in the past and what didn't--and why.
Editorial/Content Clarity - September/October 2016 Issue, Posted Sep 19, 2016