Marianne Kay

Marianne Kay (@marianne_ua) is an analyst at Digital Clarity Group, where she researches digital Transformation, web CMS evaluation and selection, digital agency selection, digital governance, and more. 

Articles by Marianne Kay

The lack of clear, meaningful information about acquisitions when they happen makes decision making difficult for customers. Press releases are not usually helpful--they make vague claims about cutting-edge solutions and operational synergies. They are written to please and protect the companies involved, not to help customers decide what they need to do when their WCM vendor is acquired. One way to be more savvy about M&A in WCM is to look back at what worked in the past and what didn't--and why.
Editorial/Content Clarity - September/October 2016 Issue, Posted Sep 19, 2016