Kirsty Waller

Kirsty Waller is senior vice president of Marketing at SDL.

Articles by Kirsty Waller

By doing some quick math, it becomes clear that by speaking just one language, organizations are only reaching about a quarter of online users. To expand reach and engage with a wider audience, global businesses must adopt multilingual communications. Otherwise, they risk abandoning potential customers who will instead turn to competitors who communicate with them on a local level.
Editorial/Industry Insights - Posted Jul 22, 2016