Maria Sipka

Maria Sipka is the co-founder and president of Linqia.


Articles by Maria Sipka


In the early days of influencer marketing, PR owned the space and its relationships. Agencies and their practitioners negotiated compensation and campaigns directly with individual influencers. But as technology evolved, so did influencer marketing. Today marketers are tapping into influencer programs that are equally, if not more, accountable than traditional media buys. By running a program that activates multiple influencers for a price that previously afforded a single individual, brands and marketers are able to reach their targeted audiences using trusted sources without breaking the bank.
Editorial/Industry Insights - Posted Jul 06, 2016