Bill Rosenblatt

Bill Rosenblatt is president of GiantSteps Media Technology Strategies, a consulting firm whose clients include content providers and digital media technology companies.  Bill bridges the gaps between business and technology in the digital media world.  He brings content providers expertise in areas such as digital rights management, content management and distribution, cross-media strategy, and digital product strategy, and he provides technology vendors with market strategy, business development, and product management services. 

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Articles by Bill Rosenblatt

Cross-media publishing, or repurposing, has been talked about ever since the exploding of the Web in the mid ’90s. But now, cross-media publishing has taken on a greater meaning, giving rise to two important concepts: Create One, Produce Many and the Content Master.
Editorial/Feature - July 2001 Issue, Posted Jul 01, 2001