Kevin P. Nichols

Kevin P. Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 20 years of professional experience. In 2014, he co-authored (with Donald Chesnut) UX for Dummies and in 2015, Enterprise Content Strategy: A Project Guide. You can learn more about him at  

Articles by Kevin P. Nichols

Performance-driven content sets up content for success by creating a framework for improvement and effective planning. Investment in content is predicated on how well it performs vis-a-vis business objectives and the needs of a consumer. So setting up a consistent, repeatable model that spans the full content lifecycle provides ROI.
Editorial/Commentary - December 2015 Issue, Posted Dec 09, 2015