Kathy Greenler Sexton

Kathy Greenler Sexton is the CEO and publisher of Subscription Insider, which provides intelligence on how to build, market, and sell profitable subscription products and services.

Articles by Kathy Greenler Sexton

Subscriptions used to be the exclusive domain of publishers, but not any more. Today, the subscription revenue model is the business strategy of choice for everything from software to snacks. There's a burgeoning business of "box" subscriptions: coffee, underwear, food, nail polish, razors, and anything else you can fit in a box and people will pay for to receive on a regular basis.
Editorial/Commentary - December 2015 Issue, Posted Dec 21, 2015