Andrew Hickey

Andrew Hickey (@writehanded) is director of digital marketing at eCornell, part of Cornell University, providing online professional and executive development. He lives in Ithaca, N.Y., with his wife and 3-year-old daughter, whom he loves dearly; a dog, whom he considers a great friend; and two cats, both of whom ignore him completely.

Articles by Andrew Hickey

Content marketing is for failures. As this relatively new (or old, depending who you ask) discipline of digital marketing works through a few awkward-and sometimes painful-growth spurts, one pattern seems to pervade: You will almost definitely get it wrong before you get it right.
Editorial/Commentary - December 2015 Issue, Posted Dec 14, 2015