Lesley Vos

Lesley Vos is a content strategist and blogger. She contributes to many authoritative websites, sharing her experience with others. You can learn more information about Lesley at her blog or contact her on Google+

Articles by Lesley Vos

Content is a king. Marketers have been hearing this phrase for years, but in 2015 it has taken on new meaning. According to the Content Marketing Institute, 80% of marketers use content marketing to develop their online presence. Marketers should, at this point, understand that content marketing is not about writing and publishing text only. Content marketing strategy includes many different elements, such as content creation, distribution, optimization, analytics, and management.
Editorial/Commentary - Posted Sep 25, 2015