Carla Johnson

@CarlaJohnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations and instill creative confidence that develops highly prized teams and stellar business results. Visit Experiences: The 7th Era of Marketing or Type A Communications for more information.


Articles by Carla Johnson


2016 has had its share of customer experience challenges—airline system outages, tainted burrito ingredients, and exploding balancing scooters. How can corporate chiefs allow an environment in which checks and balances don't catch these mistakes? Are the values that leaders hold misaligned with what matters to employees?
Column/Content Marketing Evolution - November/December 2016 Issue, Posted Nov 17, 2016
Content marketing has solidified itself as a practice that strategically builds valuable relationships with audiences. Successful marketers have gone beyond the notion of "content" as marketing in and of itself, and they understand that it's now a strategic function of business-one that should be planned, created, and managed as carefully as any other product or service.
Column/Content Marketing Evolution - Posted Jun 14, 2016
Avid travelers have a unique lifestyle. They're curious. They're adventurous. And most of all, they value the experience of travel. Marriott rents hotel rooms. Or does it?
Column/Content Marketing Evolution - December 2015 Issue, Posted Dec 08, 2015
I spend a lot of time talking to companies about their content strategy. I'm happy to see that more and more companies are putting an emphasis on creating a road map for their content efforts, rather than putting something together and seeing what, if anything, sticks. Even with a greater awareness, marketers struggle to know what a great strategy looks like. Here are the seven steps I walk them through.
Column/Content Marketing Evolution - November 2015 Issue, Posted Nov 10, 2015