Kayleigh Conway

Kayleigh is a member of the link building team and is involved with Receptional's SEO and Content projects. With a degree in Criminology and an NCTJ diploma in magazine journalism, Kayleigh is a former trade journalist and PR with experience in the UK children's toy industry. When not at work Kayleigh can be found tinkering with her website and her gluten/fodmap-free diet.

Articles by Kayleigh Conway

With new business tools and technology popping up on an almost daily basis, many are asking whether it can truly help brands to deliver the perfect shopping experience and if technology for technology's sake delivers any real value to the consumer. While some tools and features may be a little over-the-top, here are five things you should definitely consider to assist your customers and ensure you don't get left behind.
Editorial/Commentary - Posted Jun 09, 2016
If you're one of the many businesses who focuses exclusively on the so-called "grey pound," you're missing a trick. The boomer generation has long been associated with robust spending power and tons of disposable income, and marketers, as a result, have tended to focus on appealing to this audience alone. Read on for four reasons you need to embrace multi-generational marketing, as well as insight into how you should go about it.
Editorial/Commentary - Posted Mar 16, 2016
Many companies have no idea where their leads come from or how sales are finalized. They also go through periods when leads are higher or lower than normal, but they don't know what's causing these peaks and troughs. If someone has discovered you and become interested enough to inquire about your product or service, don't you want to know what led them to you and proactively make sales surges happen again? By taking control of your data analysis and taking on the challenge of measuring your marketing efforts, you'll improve the quantity and quality of sales leads while allocating your budget based on true performance and ROI.
Editorial/Commentary - Posted Aug 19, 2015