Sam Slaughter

Sam Slaughter is the vice president of content at Contently and a long-time freelance journalist. He's responsible for content marketing campaigns and partnerships for companies across much of the brand and media spectrum, including Coca-Cola, American Express, Forbes, UNICEF and Atlantic Media. Sam is a veteran of several news organizations, including, NY1 News and the Providence Phoenix, and writes frequently about the intersection of advertising and journalism, and the emergence of content as an effective marketing tool. He lives in Brooklyn and is the owner of two dumb dogs. 

Articles by Sam Slaughter

When it comes to a content strategy, the goal is often fairly simple to define. You may want to generate more qualified leads, get more press coverage, support client success, or whatever it may be. The plan, however, is where things get a little more tricky. No matter what it is you're planning, I believe you can only change three variables when it comes to content strategy. And they all start with the letter "C": content, channels, and contributors.
Column/Content for Brands - Posted Dec 24, 2015
When it comes to content marketing, too many of us are guilty of breaking the cardinal sin: disguising thinly veiled sales pitches as "content." When you think of marketing like a first date, the problem with this approach is obvious. Imagine the person sitting across from you explains that they were captain of the debate and track teams, graduated summa cum laude from Yale, and founded their own company all before they turned 30. Impressive, right? Now imagine that they spend the entire date telling this story without asking you about yourself once.
Column/Content for Brands - Posted Nov 19, 2015
While it's common to hear about the impact of the internet on the attention span of young whippersnappers, in this case Millennials and Gen Z, the impact that the digital age has had on attention spans of people of all ages has been discussed ad nauseum. Just look at this Time piece "You Now Have A Shorter Attention Span Than A Goldfish," which recaps a recent study from Microsoft concluding that people (Canadians, to be specific) now generally lose concentration after eight seconds, down from 12 seconds in 2000.
Column/Content for Brands - Posted Oct 22, 2015
A couple of years ago, if someone asked you what you did for a living and you told them you were a "storyteller," that person would have nodded in pretend understanding while assuming you still lived with your parents. Now? A search of LinkedIn reveals that there are over 650,000 people with the word "storytelling" in their title. That's more than the entire population of Boston.
Column/Content for Brands - Posted Sep 17, 2015
From the standpoint of a professional journalist, there's enough content out there to drive you nuts. Quantity over quality everywhere you look. But from an executive's perspective, this obsession with writing has opened up an amazing opportunity. The jump from user-generated to professional content is not as far as it used to be-and with the right prompts and guidance, you can direct all that writing energy to create a culture of content within your brand.
Column/Content for Brands - Posted Aug 13, 2015