Kathryn Kearns

Kathryn Kearns is the editor of Customer Service Guru and a regular writer and researcher for various other sites. She enjoys writing on a variety of topics including advice for consumers and businesses, marketing, social media, tech trends and on occasion, pop culture.


Articles by Kathryn Kearns


If you have ever doubted the importance of content marketing before, now is the time to put your mind at ease. The phrase "Content is King" is by no means a myth, and now it is more important than ever. However, if by content you're thinking, "I'll have to get more articles out". Stop right there, as contrary to what you may think, a block of text does not sit well with the average user. Many brands have yet to experiment with anything other than written content, but there are alternatives to this that can help companies increase the heat on their content marketing game and fan the flames of consumer engagement.
Editorial/Commentary - Posted May 29, 2015