Asha Moore-Mangin

Asha Moore-Mangin is a Senior Lecturer at the ESC Rennes School of Business, France, where she teaches Law and Human Resources Management. She has also done consulting and coaching work for international companies.


Articles by Asha Moore-Mangin


If you were born between 1982 and 2000, congratulations, you are a millennial. There are 83 million of you in the U.S. alone, making up 26% of the population and spending about $600 billion a year, with this expected to grow to at least $1.4 trillion by 2020. A marketer's dream, right? Not so fast. Unfortunately, "narcissistic," "lazy," "indecisive," and "immature" have been some of the words used to describe millennials. Not exactly the easiest people to deal with and convince to buy your product.
Editorial/Commentary - Posted Aug 10, 2015
Starbucks is on a roll. The company, which has over 21,000 stores in 65 different countries, reported record net revenue of $16.4 billion for fiscal year 2014 (an increase of 11% from the previous year). The company that provides you with delicious (if pricey) coffee, as well as free Wi-Fi, is trying to provide you with something else -- a personal relationship. So far, the company seems to be succeeding.
Editorial/Commentary - Posted Aug 03, 2015