Donald L. Dunnington

Donald L. Dunnington, a member of the Advisory Board for the launch of Oban Digital in the United State, is an author, speaker and consultant specializing in online communication. He started his online career in 1995 at K-Tron International where he led local content creators and developers in the Americas, Europe and Asia. He is an Adjunct Professor at Rowan University in Glassboro, NJ, teaching advertising and Online PR. He has been a blogger since 2004 and his work has appeared in U.S. and international publications. A special edition of his new book, "HYPER LOCAL SEO & MARKETING: How U.S. Marketers Win Global by Going Local" is available at

Articles by Donald L. Dunnington

I have to admit that much of my early SEO success could be attributed to dumb luck. When I started writing for the web, Danny Sullivan had just started his Search Engine Watch website, Google didn't exist, and SEO hadn't even been given a name. It turned out the websites I created were optimized for search because the content was optimized for our readers. In the early years, this wasn't the result of a strategic plan on my part. It was just a result of editorial instinct--years of magazine editing, ad writing, and PR. Without knowing it, I was practicing content marketing in the broadest sense of the word.
Editorial/Commentary - Posted Jun 24, 2015