Tim Bourgeois

Tim Bourgeois is the founder of a community of chief digital officers at ChiefDigitalOfficer.net, which provides resources to senior digital professionals around the world. He is also a partner at East Coast Catalyst, a Boston-based digital strategy company that delivers digital marketing audit and optimization solutions to clients.  


Articles by Tim Bourgeois


If you thought that Russian meddling ended with the election, you'd be mistaken. While many marketing industry observers accurately described 2016 as "the year when ad fraud came out of the shadows," the year ended with a unceremonious thud when a company called White Ops launched a study claiming that a sophisticated Russian bot operation—dubbed Methbot—is ringing up as much as $5 million per day in fraudulent online advertising.
Column/From the Chief Digital Officer's Desk - Posted May 16, 2017
Without exception, every client of mine is dealing with a digital staffing challenge. That is to say, one or more members of their team have recently left for another job or have given notice, and these folks typically have strong digital skills—in either search engine marketing, content marketing, analytics, or a webmaster-style role.
Column/From the Chief Digital Officer's Desk - November/December 2016 Issue, Posted Dec 08, 2016
Google has been a major player in digital advertising since the industry's inception, and along with Facebook, it is one of the sector's two giants, combining to account for 85% of the market in Q1 2016. The company has made a big push lately to improve its suite of digital marketing tools: Google Analytics (GA), Google AdWords, Google Search Console (previously Webmaster Tools), and Google Tag Manager (GTM). Often referred to as the Google marketing stack, these mostly free applications provide marketing organizations with most of the functionality and intelligence necessary to manage sophisticated digital marketing operations.
Column/From the Chief Digital Officer's Desk - July/August 2016 Issue, Posted Aug 23, 2016
It's been another exciting year of growth and disruption in digital marketing. Online ad spending in the U.S. grew another $5 billion, and new entrants continue to fuel change, highlighted by Instagram's addition of 100 million users. In 2015, even GE got into the game, naming its first chief digital officer (CDO) and tasking a new CMO with branding the conglomerate a "digital industrial company."
Column/From the Chief Digital Officer's Desk - March 2016 Issue, Posted Mar 01, 2016
If you're not overwhelmed by the exploding marketing technology marketplace, you're not paying attention. By Chiefmartec.com's count, there are now more than 1,800 vendors competing in a sector that barely existed 5 years ago. Indeed, you've probably been contacted by one of their sales reps in the past week to learn more about the promises of his company's solution. Here's what you need to know to manage a successful marketing technology strategy.
Column/From the Chief Digital Officer's Desk - July/August 2015 Issue, Posted Jul 07, 2015
It's no secret that spending on digital advertising is on the rise. In 2014, it accounted for 24% of total ad activity, according to Forrester Research, and will overtake television in 2016. These are meaningful data points and statistically support the notion that a massive shift is underway in the advertising business.
Column/From the Chief Digital Officer's Desk - March 2015 Issue, Posted Mar 03, 2015
IF YOU'RE A SENIOR MARKETER, YOU'RE PROBABLY TIRED OF HEARING about anything related to content strategy—multichannel, omnichannel, or otherwise. Chances are good that you may have even been asked about this by a C-level manager—it's become pervasive. As with other digital marketing tactics that have roared onto the scene during the past decade, the content marketing ecosystem has mushroomed in only a couple of years, and the result is more confusion than clarification, with hundreds of vendors vying for your business. And yet, while multichannel content marketing may be the theme du jour rife with players, a few do's and don'ts will help ensure your marketing organization is getting the job done.
Editorial/Commentary - December 2014 Issue, Posted Dec 08, 2014