Kylie Wakefield

Kylie Wakefield is a freelance writer and content creator for brands and publications.

Articles by Kylie Wakefield

Native advertising is having its big moment. When done right, it has tremendous pull with consumers. According to Nielsen, native ads produce as much as an 82% in brand lift. An infographic from MDG Advertising says 70% of individuals reported that they would prefer "to learn about products through content rather than through traditional advertising."
News/News Feature - Posted Nov 21, 2014