Ritesh Singh

Ritesh Singh is the CEO of #ARM Digital, a full-service digital consulting company.


Articles by Ritesh Singh


An interesting tournament with a passionate digital audience made the games not just a hit on the pitch but also proved to be key for several brands to leverage the enthusiasm and cloak themselves in the football fever. Not just the main sponsors, but also those who were far from the action used the World Cup beautifully to magnify and amplify their engagements and ride on the waves that the event created. So, what were the key five lessons marketers can take from the World Cup 2014? Read here:
Editorial/Commentary - Posted Aug 04, 2014