Guy Alvarez

Guy Alvarez is founder and chief engagement officer at Good2BSocial. Follow him on Twitter @guylaw1313

Articles by Guy Alvarez

Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports team. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything you post can be considered a form of consumer advertising; as such, you need to be careful not to post misleading or false information. This is especially true if you work in a regulated industry such as financial services, banking, healthcare, law, or pharmaceutical.
Editorial/Feature - September 2014 Issue, Posted Jul 09, 2014