Tamara Franklin

Tamara Franklin is a freelance writer based out of Atlanta, GA.


Articles by Tamara Franklin


Business intelligence focuses on internal data. It's the information that companies have stored in data warehouses including financial, pricing and customer information. Market intelligence (also known as competitive intelligence), is more about looking externally at market conditions, trends, opportunities and threats; as well as at the competition, market shares, penetration strategies and go-to market models. While both are needed in order to run a business, traditionally, organizations have looked at BI and MI separately. However, given the big data movement happening today, it's becoming more important to combine both sets of data in order to get the complete picture of what's happening both internally and externally with an organization.
News/News Feature - Posted Jun 25, 2014
How many tools does the average marketer use in a typical workweek? According to a recent report, 53% of mid-sized companies use five or more marketing technology solutions, while 15% use 10 or more.If that sounds like an exaggeration to you, take a minute to think about it. If you enlist the help of a social media marketing platform, a content management suite, analytics to track web traffic, a CRM system, and email marketing solution the tools adds up. However, it doesn't always end there.
News/News Feature - Posted May 30, 2014