Shir Ross

Shir Ross is director of media sales at Matomy Media Group, a global performance marketing company.


Articles by Shir Ross


Over the past year a number of buzzwords have captured the attention of marketers and publishers. Programmatic. RTB. Native advertising. Many of these buzzwords are fleeting in nature or confusing for the layperson. But one industry term perfectly encapsulates the future of digital publishing monetization: multichannel.
Editorial/Commentary - Posted Feb 28, 2014