Robert Rose

Robert Rose is a chief strategist at the Content Marketing Institute. Robert has helped large companies such as AT&T, KPMG, PTC, Petco, and Nissan tell their stories more effectively through the web. Robert's book with Joe Pulizzi Managing Content Marketing is recognized as the "owner's manual" for deploying a content marketing process. Catch up with Robert on Twitter -- @Robert_Rose.


Articles by Robert Rose


It's the time of year we make lists about the past and proclamations about the future. We assemble important influencers into celebrated collections (usually round numbers) to provide the context about where we are, and then predict where we will be.
Column/Content Marketing Evolution - Posted Dec 09, 2014
In 1999, the world-renowned marketing professor Philip Kotler published Kotler on Marketing. In it, he discussed the 1990s as a time of tumultuous change. But he knew that this was merely the beginning. Kotler concluded the book with an entire section, called Transformational Marketing, in which he discussed how the field would change with the "new age of electronic marketing." In the coming decade, Kotler wrote, "marketing [departments] will be re-engineered from A to Z. Marketing will need to rethink fundamentally the processes by which they identify, communicate, and deliver customer value."
Column/Content Marketing Evolution - Posted Nov 11, 2014
As content marketing becomes an increasingly important means of propelling our businesses forward, I find that many marketers are still struggling with operational issues. In almost every meeting I attend, I've come to find that a few antiquated ideas are still ringing true.
Column/Content Marketing Evolution - June 2014 Issue, Posted Jun 03, 2014
We hope that, as loyal readers of EContent, you already know the difference between content strategy and content marketing. But there are some people out there still laboring under the delusion that these two things are one in the same. We have two of the country's leading experts in the subjects here to tell you that they are very different animals, that often work together to achieve similiar goals. Content Wrangler Scott Abel, and the Content Marketing Institute's Robert Rose are here to discuss the finer points of their individual areas of expertise -- and Jose Castillo from thinkjose.com is refereeing! They also discuss Facebook's Paper app, and the future of TLDs.
Editorial/Commentary - Posted Jan 31, 2014
Join Jose Castillo, Robert Rose, and Michelle Manafy to discuss native advertising, how newspapers are like horses, and the value of online reviews.
Editorial/Commentary - Posted Sep 30, 2013