Bob Goodman

Bob Goodman is SVP and director of user experience at Arnold Worldwide in Boston.


Articles by Bob Goodman


The Hummingbird is known not only for its hum-like chirp but also for its love of sweet nectar. But thanks to Google, it may also now be known in the digital world for its love of high-quality content. Earlier this month, Google unfurled the biggest change to its search engine since the company launched 15 years ago.The Hummingbird update brings about major changes to the way Google ranks search results. Hummingbird makes it more important than ever before for brands to hone their content marketing to draw users (and the Hummingbird) into deeper brand engagement.
Editorial/Commentary - Posted Oct 25, 2013