Paige Lester

Paige Lester's career in digital media has taken her from big brands such as AOL to National Geographic to Bonnier. While working as the director of digital media for SKI Magazine, she discovered her passion for touchscreen publishing. She is now the director of content and community for Mag+. 

Mag+ is a complete digital publishing ecosystem comprised of a plug-in for InDesign CS4-CS6, a powerful web-based backend, and white-labeled reader apps for iOS, Android and Kindle devices. Mag+ pioneered touchscreen publishing on the first iPad and remains the fastest, simplest publishing platform for creating content optimized for mobile devices, without the need for programing skills. 

Articles by Paige Lester

There is no question that consumers love their mobile devices and are willing to pay for quality mobile content. App downloads continue to skyrocket with more than 800 apps being downloaded per second at a rate of over 2 billion apps per month in the App Store. And according to the latest forecast by PQ Media, consumer spending on digital media content and technology is expected to grow nearly 12 percent to $1 trillion this year. But it's a congested space, and today's consumers are distracted. If your brand wants a piece of the pie it's crucial to stop thinking like a brand, and instead think like a consumer.
Editorial/Sponsored Guest Commentary - Posted Oct 07, 2013