There is no question that consumers love their mobile devices and are willing to pay for quality mobile content. App downloads continue to skyrocket with more than 800 apps being downloaded per second at a rate of over 2 billion apps per month in the App Store. And according to the latest forecast by PQ Media, consumer spending on digital media content and technology is expected to grow nearly 12 percent to $1 trillion this year. But it's a congested space, and today's consumers are distracted. If your brand wants a piece of the pie it's crucial to stop thinking like a brand, and instead think like a consumer.
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Posted Oct 07, 2013