Lauren Fairbanks

Lauren Fairbanks is the CEO of Stunt & Gimmick's, a content marketing firm based in Charleston, SC, and has been featured in Forbes, Business Insider, and Internet Retailer.

Articles by Lauren Fairbanks

The marketing landscape has changed dramatically over the last five years, due largely to a change in the way consumers demand to interact with brands. Long gone are the days when serving up an ad was enough to ignite a spark of interest in a consumer. Today's customers don't want to be bombarded with advertising. Instead, they want to interact with brands in a way that's meaningful and makes them feel connected and part of a community. In other words, this isn't your grandmother's marketing.
Editorial/Commentary - Posted Aug 30, 2013