The marketing landscape has changed dramatically over the last five years, due largely to a change in the way consumers demand to interact with brands. Long gone are the days when serving up an ad was enough to ignite a spark of interest in a consumer. Today's customers don't want to be bombarded with advertising. Instead, they want to interact with brands in a way that's meaningful and makes them feel connected and part of a community. In other words, this isn't your grandmother's marketing.
Posted Aug 30, 2013