Bree Brouwer

Bree Brouwer is a freelance writer. You can find out more about Bree on the writer's site.


Articles by Bree Brouwer


One of the most frequent questions people ask me when they find out what I write about is, "How do YouTubers make money?" This used to be a simple answer. When the very first YouTubers started making money, it was predominantly through electing to run ads on their channels' videos (which you can still do today), but also through selling merchandise. Creators would link to their branded t-shirts, stickers, buttons... basically, whatever they could cheaply produce and still earn a small profit from. More progressive production companies, who were already successful enough they could afford to take a few risks, would encourage viewers to sign up for their membership sites, promising exclusive content and promotions galore.
Column/Screen Time - Posted Oct 16, 2014
By the time this month's column is published, the Streamy Awards will already be finished, the winners having gone home and giddily placed their awards in a prominent location like a display shelf or a fireplace mantle. If this was a different column, I would start talking about the Streamy Award winners without having to explain who those people are, what they do, and why they won. But this isn't that kind of column, because you're not that kind of audience.
Column/Screen Time - Posted Sep 11, 2014
Digital entertainment has been the favored medium of the younger generation for the last several years, and there's a new statistic in town to prove it. We've already seen in a past column that people between the ages of 18-36 are the least likely to subscribe to cable television. Instead, they beat out all other age ranges in subscriptions to Netflix, Hulu, and Amazon Prime. But if you turn your attention to even younger age ranges, the divide between traditional media and new media gets even larger.
Column/Screen Time - Posted Aug 12, 2014
Do you know what an MCN is? Neither did I until last month. The acronym stands for multi-channel network, which is a company that partners with online video (usually YouTube) channels to help streamline their management, finances, production, and public relations. I'd heard a few years back that some of the biggest YouTubers had managers and agents, much like "real" celebrities do. I just didn't know they were all part of this bigger thing known as an MCN.
Column/Screen Time - Posted Jul 10, 2014
Sure, the deal was interesting. It now means Amazon Prime subscribers can stream many of HBO's top titles, including Boardwalk Empire and True Blood. It also means the general public no longer needs a cable subscription to view past seasons of these shows (and HBO doesn't need to worry about viewers resorting to illegally downloading the programs, either). Despite the fact that HBO didn't include its ever-popular Game of Thrones, the entire thing was still a no-brainer, a win-win-win situation for everyone.But that's about it.
Column/Screen Time - Posted Jun 05, 2014
If you're looking to create online videos, there's no better time to do so than now. According to a study from Pew Research Center, internet users doubled their sharing and viewing of video in 2013. And the video industry is only slated to grow with the increasing adoption of HTML5.
Editorial/Feature - May 2014 Issue, Posted May 28, 2014
My suspicions about the popularity of digital entertainment have been confirmed by several recent events and statistics. Disney is in the process of acquiring YouTube network Maker Studios for $500 million, and Yahoo is aiming to create original TV series like Netflix did with House of Cards. In terms of using video in marketing, the industry's exploding with demand and opportunity. For example, 25% of marketers learned last year that embedding video in their email newsletters and campaigns resulted in a 280% higher return than traditional emails.
Column/Screen Time - Posted May 08, 2014
Long Island-based technology company Aereo provides a service that many entertainment consumers want: the ability to stream their favorite TV shows live or record them to view later. The company accomplishes this by leasing its customers a remote antenna that can pick up 28 different channels, including the major broadcast ones, and offering DVR recording space using their cloud service. Its customers can use the service on Windows, Mac, and Linux computers, as well as via iOS devices or a Roku box. Aereo currently serves eleven main cities across the United States, and plans to cover 19 more in the near future.
News/News Feature - Posted Apr 30, 2014
The amount of data produced each day is staggering. In fact, the Harvard Business Review points out that "more data cross the internet every second than were stored in the entire internet just 20 years ago." Because of this, internet users experience "information overload," where they become overwhelmed with the bevy of information available -- even pushed on them -- through multiple technologies.
News/News Feature - Posted Jan 24, 2014
Any international enterprise knows that, in the global market, translation capabilities are integral to continued success. While many businesses have grasped the importance of translating their products and services for non-English markets, they have often ignored the flip-side of that task: translating content produced by their non-English speaking customers.
News/News Feature - Posted Jun 21, 2013