Articles by Jessica Davis
A small business may not have the time, resources, or the inclination to invest in social media like bigger businesses do. Manta, which services small businesses in the U.S., surveyed a number of them to understand their engagement with social media and found that 50% had increased their efforts on social media while 55% used social media to generate leads.
Posted Jan 12, 2015
Content marketing is becoming an increasingly important part of the marketing strategy for companies across a wide variety of industries. Establishing yourself as a source of authoritative content is more important than ever on the web, but each industry has its own challenges, concerns, and potential benefits when it comes to content marketing. Jessica Davis of Godot Media has addressed these issues in an ongoing series of posts on econtentmag.com. In this article, we have highlighted some of Davis' best advice for four of the most prominent industries in content marketing, but no matter your industry, many of these tips will help make you a better marketer.
Posted Oct 18, 2013
Top colleges and universities are always competing for the best students and faculty. It is true that the education sector is (mostly) not a profit seeking one, but it still needs to market itself to attract the right kind of talent. This is why one of the most effective marketing techniques for other industries--content marketing--is a boon for the education sector too.
Posted Aug 07, 2013
More than any other industry, content marketing is absolutely essential for companies in the online marketing or advertising industry. After all, content marketing is the latest, and probably one of the most effective, forms of marketing out there. How can they provide excellent marketing services to their clients when they themselves are not using one of the best marketing and advertising tools online?
Posted Jul 03, 2013
Content marketing is not only about maintaining a blog and sharing posts on social media platforms. Content marketing is about providing additional value to a customer and providing all the necessary information required for a customer to make an informed decision. The global e-commerce industry is growing by leaps and bounds as people are switching from brick and mortar stores to online retailers.
Posted Jun 14, 2013
The financial sector has received plenty of criticism over the past few years for alleged unethical and wasteful practices. Its reputation has sustained a lot of damage. Financial companies, though late adopters of content marketing, have much to gain from it. Content marketing can prove to be a very effective channel to rebuild reputations and regain trust in the consumers' minds. With such a powerful proposition, it's a shame that most banking companies don't even have active blogs and social media accounts-forget about smart and direct content strategy.
Posted May 08, 2013
According to a survey by RxAlly, more than 20% of internet users in the U.S. consider the internet to be the most trusted source of information while making critical decisions about their health and well-being. Companies in the healthcare sector should take note of these results and start content marketing effectively to educate and reach out to people via the internet. These results show that brands in the healthcare sector already have a ready audience for their content. Even practicing physicians, small practices, doctors, etc. who want people to get accurate information and who want to expand their reach should start creating and publishing easy-to-understand, relevant, and accurate content.
Posted Apr 03, 2013
The creation and distribution of content online is one of the most effective ways of attracting new customers and retaining existing ones, but that doesn't mean it's easy. Unfortunately, most companies get their content marketing efforts wrong. Content creators and marketers must spend valuable time and effort to create and publish quality content on a regular basis to increase the reach of their brand. There is no shortcut.Remember - content marketing is an essential component of any inbound marketing strategy - and it must be done right. If you want to create a scalable, repeatable and networked process of customer acquisition through content marketing then you must avoid these content marketing mistakes like your life depends on it!
Posted Jan 16, 2013