Steve Cole

Steve Cole is the CMO at Gladson.

Articles by Steve Cole

Managing a brand and its image has never been easy, but the ever-growing number of retailer and third-party websites, online shopper services, mobile apps, and digital coupons has made a brand owner's job even more challenging. One of our clients told me that he feels like he is constantly chasing his brand across the internet.
Editorial/Commentary - Posted Dec 07, 2012