Mobile phones have come a long way since the original, bulky, featureless models of the eighties. Now, we can do almost anything on our phones and consumers rarely put them down. Cellular networks have noticed over the years and responded by beefing up their data networks to support all the Facebooking, Tweeting, sharing, and emailing today's smartphone is capable of. Marketers have taken notice as well. The smart ones are understanding the need to address not only the mobile experience, but the necessity to find ways to reach the mobile consumer.
Posted Dec 14, 2012