Almost everyone speaks at least one language but that does not make everyone a language expert. It is quite sensible to recognize that fact. In the same vein, all translators are multilingual people but not all multilingual people are professional translators. This may sound obvious for anyone working in or with the language services industry. However, it remains important to point out what makes professional linguists and translators valuable resources and how they power content effectiveness to a large extent. Essentially they all make a difference because they are different - or more different than some people may think - in the way they help walk in the shoes of customers. In other words they help shape the customer experience that must be delivered around the world.
Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
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