Val Swisher

Val Swisher is the founder and CEO of Content Rules.


Articles by Val Swisher


Join content experts Val Swisher, Scott Abel, and Jose Castillo to talk about global content strategy, iPad Air, and whether or not news bundles are worth paying for.
Editorial/Commentary - Posted Oct 25, 2013
The World Wide Web has forever changed the way companies of all sizes do business. From the smallest mom-and-pop shop to the largest enterprise, the internet has not only made it easier for companies to grow, but it has added new concerns. To be sure, the web is the great equalizer. In the past, only a select few corporations operated on a global scale, but the web has made it possible for organizations in Peoria, Ill., to sell goods and services to those in Prague. While leveraging the web to deliver the right information to the right people at the right time may seem relatively straightforward, it is not.
Editorial/Feature - October 2012 Issue, Posted Oct 15, 2012