Judy Gern

Judy Gern is a senior client partner at Revenue Architects.

Articles by Judy Gern

If you're considering adding online display advertising to your media mix, your first impressions may be one of confusing three-letter acronyms and an overwhelming number of vendors and technologies. So how do you make sense of this complex market and identify the right approach for your marketing goals?
Editorial/Feature - September 2012 Issue, Posted Sep 19, 2012