Erica Hartnett

Erica Hartnett is a contributing writer and copy editor for Appazoogle, a blog that explores the intersection of technology and the publishing industry. She is currently pursuing her master's degree in Publishing and Writing at Emerson College.


Articles by Erica Hartnett


Recent findings from Bowker Market Research reveal that 55% of readers who purchased young adult books belonged to the 18-and-up age bracket. In fact, the largest segment of those adult book buyers were between the ages of 30 and 44, and a good portion of that percentage were buying these books for themselves as opposed to gifts.
Column/Dispatches from Digital Natives - Posted Oct 04, 2012
In the digital world, the idea of engagement has a very different meaning. Marketing is no longer a one-way street. Rather, marketers have learned to leverage social media to build two-way conversations in pursuit of that magic word: engagement. Scrolling marquees decorated with hashtags and @ symbols stream across our television screens, encouraging viewers to engage, luring us with the promise of sharing our shout-outs with the world. In the social networking age, companies continuously ask themselves: How do we reach these communities? How do we engage? How do we create valuable conversations?
Column/Dispatches from Digital Natives - Posted Jul 04, 2012