Al DiGuido

Al DiGuido has over 20 years of marketing, sales, management and operations expertise that he brought to his role as former CEO of Epsilon Interactive. He previously served as CEO of Bigfoot Interactive, CEO of Expressive Engines, EVP at Ziff-Davis, and publisher of Computer Shopper, where he launched, a groundbreaking direct-to-consumer e-commerce engine. In just two years since forming Zeta Interactive, DiGuido has built the agency into a leading force within the digital marketing industry, with more than 300 employees worldwide and serving over 200 clients, including Time, Inc., Sony Electronics and Century 21.  Under DiGuido's guidance, Zeta Interactive was named a Top 50 digital agency by Advertising Age in just its first year of existence.

Articles by Al DiGuido

There is no doubt that the folks over at Flipboard have created a great product and business model for themselves and their investors. It's really almost as simple as the Google model. Create a technology that grabs "other people's content" and assemble it in a new way that the consumer desires and then monetize the heck out of it. Do all of this in the name of a noble mission to truly help provide the content providers with a new way to drive sales and profits and give consumers/readers what they want. This is magical from a P&L standpoint because companies like Google and Flipboard have no content or editorial costs in their business model. Use third party free content and make huge money in the assembly and showcasing of this content.
Editorial/Commentary - Posted Jun 29, 2012