Many content publishers and distributors need to change their multi-platform publishing strategies or risk losing their audience, according to a new survey conducted by the Software and Information Industry Association (SIIA). SIIA surveyed 85 media companies, information services companies and publishers of various sizes. The results revealed two significant dichotomies related to multi-platform publishing plans: one between the companies' strategies and practice, and the other between the priorities of different levels of management.
News/News Feature -
Posted Apr 04, 2012