If you have ever doubted the importance of content marketing before, now is the time to put your mind at ease. The phrase "Content is King" is by no means a myth, and now it is more important than ever. However, if by content you're thinking, "I'll have to get more articles out". Stop right there, as contrary to what you may think, a block of text does not sit well with the average user. Many brands have yet to experiment with anything other than written content, but there are alternatives to this that can help companies increase the heat on their content marketing game and fan the flames of consumer engagement.
Jarrod Gingras is an Analyst covering technology across the enterprise information landscape including web content management and enterprise content management.
Since joining The Real Story Group, Jarrod has contributed to research across the enterprise information landscape, with a special focus on the end-user experience for the technologies we evaluate. He has also advised clients such as the Children's Hospital of Philadelphia, Nokia, and MIT-Sloan Business School on their enterprise information challenges.
Follow Jarrod on Twitter: @JarrodGingras