Off-the-shelf options may rule the roost when it comes to mobile enterprise applications used by businesses and their employees. But there's a productive hen with the ability to lay golden eggs that's gaining greater prominence in this market: custom mobile apps that are fully or partially personalized, tailor-made, and paid for by a company to meet its particular business or mission needs.
Jarrod Gingras is an Analyst covering technology across the enterprise information landscape including web content management and enterprise content management.
Since joining The Real Story Group, Jarrod has contributed to research across the enterprise information landscape, with a special focus on the end-user experience for the technologies we evaluate. He has also advised clients such as the Children's Hospital of Philadelphia, Nokia, and MIT-Sloan Business School on their enterprise information challenges.
Follow Jarrod on Twitter: @JarrodGingras