Thanks to ever-improving technology, ebooks can be produced relatively quickly and economically compared to their traditional print cousins. But with the temptation to capitalize on speed and low cost, it's easy for publishers to cut corners on quality, especially when it comes to things that affect look, layout, and readability-such as proper conversion of text, images, and other elements from a print book to an ebook. And because churning out sloppy electronic copy can potentially turn off customers, content providers are worried.
Jarrod Gingras is an Analyst covering technology across the enterprise information landscape including web content management and enterprise content management.
Since joining The Real Story Group, Jarrod has contributed to research across the enterprise information landscape, with a special focus on the end-user experience for the technologies we evaluate. He has also advised clients such as the Children's Hospital of Philadelphia, Nokia, and MIT-Sloan Business School on their enterprise information challenges.
Follow Jarrod on Twitter: @JarrodGingras