Chris Seymour

Chris Seymour is a journalist working and living in Connecticut.


Articles by Chris Seymour


All day long, every person with access to the web is generating a trail of data that has been a boon to businesses and marketers. According to Robert Boeri-an independent consultant in the Washington, D.C., metro area-pinpointing an exact definition for this Big Data can be tricky. "The definition is somewhat subjective, and it can vary by sector depending on what kinds of software tools are available," explains Boeri.
Editorial/Feature - January/February 2014 Issue, Posted Feb 24, 2014
Thanks to cheaper prices, smartphones are now in the hands of more and more consumers around the world-particularly in emerging markets such as Africa, the Middle East and the Asia/Pacific rim-and that means big opportunities for western businesses and marketers. "The opportunities in the emerging markets are without a doubt tremendous," explains Peggy Anne Salz, a mobile industry analyst based in Germany who is the founder and chief analyst for Mobilegroove.com.
News/News Feature - Posted Feb 03, 2014
Hometown newspapers may be on the decline, but we all have an inherent desire (and legitimate need) to know what's going on in our local communities-whether it is the latest goings on at town hall or to see if we recognize any of the names in the police log-and plenty of content providers have taken note. The recent focus on hyperlocal news-from companies large and small-has yet to produce a single highly successful blueprint for success (or business model). Some hyperlocal publications are surviving on funding from donors, sponsors, and grants. Others focus on advertising to make revenue and, as a result, have struggled (think AOL's Patch).
Editorial/Feature - November 2013 Issue, Posted Nov 04, 2013
It's a question that's been posed since the dawn of the commercial web: Is the internet, long a stronghold for direct marketing, any good for brand advertising?"The question has always been whether brand advertising really works online and whether that money has ever really migrated online," observes Steve Smith, columnist and digital media editor for Media Industry Newsletter (min), and a consultant to web publishers and interactive ad agencies.
Editorial/Feature - July/August 2013 Issue, Posted Jul 31, 2013
Kalooga, with clients all over the globe, was looking for a content delivery network that would provide it with some flexibility and not lock the company into an expensive, long-term contract. "We did contact several big CDNs," explains Bram Noordzij, one of Kalooga's developers. "And they basically said, ‘You have to take on contracts for one or two years; and we would have to commit, and we have to pay at least this amount of money. For us, since we work with many publishers, we needed flexibility."
Editorial/Case Studies - Posted Jul 08, 2013
Not only has the ease of digital publishing made it possible for everyone to be a publisher, it's also made it possible for big-name, traditional publishers to branch out into new territory. Wanting to offer subscribers more for their money-or simply seeking to diversify their overall offerings--various high-profile newspapers, including the The Boston Globe and the Los Angeles Times, have gotten into the business of publishing ebooks.
News/News Feature - May 2013 Issue, Posted May 20, 2013
Many content experts have often complained about ebook publishers that, unfortunately, don't often take full advantage of the technology and instead simply deliver static, electronic versions of an existing book. To many, this seems like a wasted opportunity to offer more value to readers, but others are starting to offer suggestions on how to improve the experience.
News/News Feature - April 2013 Issue, Posted Apr 29, 2013
If "knowledge is power," as the saying goes, then content analytics is a game-changer for any digital publisher concerned with harnessing the power of content. Today, content providers know more about their audiences than ever before. All the data in the world isn't worth much unless you know how to make sense of it and, more importantly, can put a plan into action that capitalizes on what you know.
Editorial/Feature - April 2013 Issue, Posted Apr 22, 2013
A recent survey discovered that Americans are three times more likely to click on related links at the bottom of an article than content shared on social networking sites.The study, "Behavior Shift: Getting Content in Front of Consumers"-conducted online within the U.S., Oct. 3-5, 2012, among 2,512 adults by Harris Interactive-sought to find out more about the ways in which adults from the U.S. "discover and navigate the Internet's fire hose of content," according to nRelate, a content discovery platform that was behind the study.
News/News Feature - January/February 2013 Issue, Posted Feb 13, 2013
As mobile devices proliferated, NBC ND found itself faced with a problem that is familiar to digital publishers across the spectrum. The content management and video delivery solutions those publishers had relied on were not up to the task of delivering and monetizing content across a variety of devices and platforms in a simple, streamlined way. With these new considerations in mind, NBC ND went in search of a new video delivery and monetization solution.
Editorial/Case Studies - January/February 2013 Issue, Posted Feb 04, 2013
With its generous use of color and graphics--and its emphasis on shorter news stories--USA TODAY, the self-described "nation's newspaper," made a big splash when it stepped onto the national news scene 30 years ago in September 1982."USA TODAY sort of imagined what web publishing, web content would look like before we knew there was going to be a web," says Alan D. Mutter, a consultant specializing in corporate initiatives and new media ventures involving journalism and technology.
News/News Feature - December 2012 Issue, Posted Dec 19, 2012
"Cyber Monday" may have come and gone, but that doesn't mean America is done with its online holiday shopping. In fact, a recent LivePerson survey found that 63% of shoppers plan to do 50% or more of their holiday shopping online. And this holiday season retailers have relatively new tool at their disposal with sites like the wildly-popular Pinterest.
News/News Feature - Posted Nov 28, 2012
Consumers are demanding their entertainment on a variety of platforms, and everywhere you look it seems like everything is streaming. But is that sustainable? There is not only the issue of monetization, but there's bandwidth too. Can we all stream our favorite shows and music? And can companies make enough money to keep producing the content?
Editorial/Feature - November 2012 Issue, Posted Nov 05, 2012
It used to be that the only data publishers had to work with to determine if a book was a success or a failure were the sales figures. But those numbers only scratch the surface and lead to many more questions than answers. For example, are readers actually finishing a book? And who, exactly, is buying the book?Well, now, thanks to the power of analytics, ebook publishers have the ability to uncover a treasure trove of information about their readers and their behavior. Not only can a publisher find out how many copies have been sold, but it can also determine who is doing the purchasing, how much progress those readers are making, and how much time they're spending with a particular ebook.
News/News Feature - October 2012 Issue, Posted Oct 29, 2012
With more and more information going online, AMR has not had as much of a need to stockpile physical copies of sports publications, such as team yearbooks, as it had in the past. "We have gone more to online yearbooks and media guides, where before we used to print all those out, but print has kind of gone away a little bit," says W. Brandon Kolditz, assistant media relations director/publications coordinator for Memphis AMR. As a result, the department wanted to find a way to save money on printing costs while still having enough printed team yearbooks on hand for anyone wanting one.
Editorial/Case Studies - September 2012 Issue, Posted Sep 12, 2012
In a report summarizing "major changes" in news media ownership in the past year, the Pew Research Center's Project for Excellence in Journalism (PEJ) touched on a variety of topics, ranging from a busy year for newspaper transactions to the struggles of AOL's hyperlocal Patch websites.Along with the report, which was published on June 26, PEJ launched a new interactive database, dubbed Who Owns the News Media, to help people "make sense of the changes at the highest levels." The database "provides detailed statistics on the companies that now own our nation's news media outlets, from newspapers to local television news stations to radio to digital."
News/News Feature - September 2012 Issue, Posted Sep 10, 2012
Los Angeles native Jamarlin Martin, 34, planted the seed for Moguldom Media Group in 2006 with a $6 domain name investment. Since then, the company - which bills itself as the world's largest network of owned and operated digital brands focusing on African Americans, as measured by comScore online reach - says it has seen strong year over year growth. EContent recently had a chance to chat with Martin, Moguldom's CEO and Chairman, about the company's origins, what sets Moguldom apart from its competitors, and some of its future plans.
News/News Feature - Posted Aug 01, 2012
Hollywood has long struggled with the challenge presented by digital content. The internet has at once been a source of consternation—with pirates abounding—and a source of endless new opportunities. Thanks to the success of streaming video at companies such as Netflix, Hulu, and TV Everywhere, Hollywood is finally starting to give digital content the respect it deserves.
Editorial/Feature - July/August 2012 Issue, Posted Jul 02, 2012
In an effort to help web publishers "build their audience by leveraging their most valuable asset - content," LinkSmart, Inc. was launched Wednesday, June 27, along with its cloud-based Total Link Management (TLM) platform. The Boulder, CO-based LinkSmart was launched by Pete Sheinbaum, a 20-year publishing veteran and former DailyCandy CEO, who says that "the publishing industry is in a crisis" and he wants to help. TLM is the web publishing industry's "first complete text link management solution that analyzes, manages and optimizes text links on keywords in content," according to LinkSmart, a provider of text linking optimization solutions for web publishers.
News/News Feature - Posted Jun 27, 2012
Imagine being a Digital Native--part of a generation that has never known a world in which the internet didn't exist. From the time you could work a mouse, you were instant messaging your friends and asking Google questions about your homework. Eventually, you probably got a smartphone, and now you can text your friends while in class or scan a bar code in a store to find the best price on your next purchase. And you're also making your way into the workforce.
News/News Feature - May 2011 Issue, Posted May 28, 2012
Despite the site's success, Destructoid needed to find a way to get revenue and get it fast, since it normally takes advertisers -- its primary source of income -- weeks to pay bills. Gonzalez had no luck when he turned to the banks. "When I walk into a bank and say, 'I need a small-business loan,' they say to me, 'Well you don't have a house, you don't have a car; you have this video game thing on the internet that we don't understand. You're not worth anything -- I'd rather give a loan to a guy with a food truck than your company.'"
Editorial/Case Studies - April 2012 Issue, Posted Apr 11, 2012
Some say men are from Mars and women are from Venus, but when it comes to social media sites, both genders share an array of personal information, including relationship status, brand preferences, and political/religious affiliation. However, when it comes to divulging more sensitive details such as phone numbers, location, and email/physical addresses -- which could put their personal security at risk -- women are significantly more wary than men, according to the findings of the recently released "Social Media Habits and Privacy Concerns Survey."
News/News Feature - April 2012 Issue, Posted Apr 09, 2012
You've all heard it before: Publishers are struggling to monetize content. You've probably also heard that content licensing partnerships can provide new revenues for publishers, but no one is telling you where to begin.
News/News Feature - March 2012 Issue, Posted Mar 05, 2012
Pew research from the University of Missouri shows that internet users often come across their news serendipitously while they are searching for other information or doing nonnews-related activities online, such as shopping or visiting social networking sites. This information is hardly surprising, but there are wider implications, for media outlets.
News/News Feature - January/February 2012 Issue, Posted Feb 01, 2012
In an effort to help brands better understand the intent and motivations of their target audiences, San Francisco-based Twelvefold Media--which calls itself "an emotive-based media company that helps brands target, reach and persuade engaged audiences"--introduced the Mindset Index on Jan. 24.
News/News Feature - Posted Jan 25, 2012
Scout Analytics last week announced a new research division, Scout Research, which is "dedicated to providing revenue intelligence for digital publishers," according to the Issaquah, WA-based company that calls itself "the leader in digital revenue optimization for publishers." Scout kicked off its new venture with an analysis of the age-old problem of the print vs. digital revenue models.
News/News Feature - Posted Nov 25, 2011
Who is the mobile magazine reader? Texterity -- a Southborough, MA-based company that provides digital and mobile publishing solutions -- sought to answer that question in its annual readership survey. The 2011 Mobile App Readership Survey (with results certified by BPA Worldwide) was designed to specifically study magazine app users while on their mobile devices.
News/News Feature - Posted Oct 17, 2011
On Sept. 14 Optify—which provides real time marketing software and services for business to business marketers and online publishers—announced its new Partner Program, which the Seattle-based company says will, among other things, help digital media and online marketing agencies grow their business and attract new clients.
News/News Feature - Posted Sep 15, 2011
Big media brands are everywhere in our daily lives-on TV, in magazines, and in newspapers-and now even the digital frontier seems to be going the way of mass media. Big brand names are snatching up independent, popular entities, such as blogs, which come equipped with loyal followers. One of the better-known examples is the AOL acquisition of The Huffington Post earlier this year. Subsequently, AOL consolidated its 53 content brands into 20 different "power brands."
News/News Feature - September 2011 Issue, Posted Sep 14, 2011
As a result of several email ads, a free download offer and some unforeseen occurrences, self-published, first time author Stephen Mitchell and his distributor Greenleaf Book Group struck gold last month when the medical thriller A Cure to Die For was downloaded 36,431 times on Amazon in just 6 days.
News/News Feature - Posted Aug 16, 2011