The Martha Stewart Show needed to prepare for an upcoming fall season and wished to reengage viewers lost during the summer season reruns. So, The Martha Stewart Show turned to Facebook to reach out to its existing fans. In addition to reinvigorating and expanding the fan base, it sought to expand its mailing lists to promote the show as well as cross-promote its other diverse offerings. However, the company felt it needed more social marketing expertise and started looking outside of its offices for help.
May 2012 Issue
Posted May 09, 2012
Lately, it seems like nobody's information is safe on the web. From CitiGroup, Inc., to Google's Gmail, to Sony's Playstation Network, hackers have been running amuck on the web. Dastardly hackers aren't the only ones getting access to your information, however. Rarely discussed is the information that's being doled out by websites to third parties, on purpose. A recent study titled "Privacy Leakage vs. Protection measures: the growing disconnect," released from Worcester Polytechnic Institute, co-authored by Professor Craig Wills, shows that of 100 popular websites studied, nearly 75% are leaking personal and sometimes sensitive data about users.
News/News Feature -
Posted Jun 14, 2011