Amanda Mulvihill

Amanda Mulvihill is assistant editor at Information Today, Inc., where she edits and writes for several publications, including Information Today, EContent, and Computers In Libraries. She holds a B.A. in English Literature and Mathematics from Marist College.

Articles by Amanda Mulvihill

NetShelter Technology Media, a company founded by brothers Peyman and Pirouz Nilforoush in 1999, launched a solution to this marketing problem called inPowered. Leveraging NetShelter's network of tech influencers, which comprises more than 4,500 familiar, trusted independent blogs including 9To5Mac,, Chip Chick, and SlashGear, the inPowered platform gives brands advertising options by enabling them to see which blogs are influencing target customers, use blog content to generate product awareness, and turn blog readers into customers.
News/News Feature - Posted Dec 08, 2011
Marketers are scrambling to catch the attention of the hundreds of millions of active members of social networks. Social media users can be fickle, though, and hitting the right note to effectively engage with them can be a challenge for businesses of any size. For internet marketers looking for a leg up in social media marketing, Optify, Inc. added new tools to their suite of solutions.
News/News Feature - Posted Nov 15, 2011
There was a time, long ago, when writing on virtual walls, being "poked" by friends, and tagging pictures was entertainment enough to convert everyday internet surfers into Facebook users. But compared to today's Facebook, on which people share videos, play games, check in at locations, and make virtual purchases, the original Facebook's entertainment offering seems bare-bones. According to Facebook statistics, users install 20 million apps every day. Playing games and streaming videos have become social activities. With more app support and more content sharing, Facebook, and social media in general, is increasingly becoming a multimedia entertainment platform-which seems to be the end goal for many of these sites.
News/News Feature - October 2011 Issue, Posted Oct 19, 2011
More than 600 million people use Facebook to keep in touch with old friends, get to know new ones, share pictures, network-and to keep up with their favorite brands and products. Creating and maintaining a Facebook presence has become a standard practice for companies of all sizes. Customers can "Like" the brands that they, well, like. Previously referred to as "becoming a fan," liking a page lets customers receive updates and promotions from a company. But what value truly lies in these likes? How much is a Facebook fan really worth?
News/News Feature - July/August 2011 Issue, Posted Jul 13, 2011
Where would we be without the Facebook Like button and the Twitter stream sidebar? Someplace almost unrecognizable, according to a recent study by Lijit Networks, Inc. The study found an 80% increase in social media widget adoption in 2010. With search engine optimization (SEO) becoming an increasingly difficult task, more and more website publishers are using social widgets to drive traffic and to promote viewer engagement.
News/News Feature - June 2011 Issue, Posted Jun 15, 2011
Collaborative software is quickly becoming an indispensable tool for companies across all industries, increasing communication speed, and enterprise efficiency. With a wide variety of tools to choose from, businesses often look for a solution that is as tailor-made and industry-specific as possible. Central Desktop, a Pasadena-based provider of collaborative software-as-a-service (SaaS) solutions, took note of this trend and created Common Ground—a new collaboration solution geared specifically toward creative marketing agencies—debuting on Tuesday, March 22.
News/News Feature - Posted Mar 22, 2011