Ben Sargent

Ben Sargent is a senior analyst at market research firm Common Sense Advisory ( specializing in content globalization strategies.

Articles by Ben Sargent

Blow up everything you know about content. Today, it's different. Looking back at the last decade and ahead to the next, there are three game-changing opportunities and challenges that, from our perspective at Common Sense Advisory, product planners and marketing managers must engage.
Column/Guest Columns - December 2010 Issue, Posted Nov 22, 2010