Ken Doctor

Ken Doctor, a leading news industry analyst, is the author of Newsnomics: Twelve New Trends That Will Shape the News You Get (St. Martin's Press). As news industry analyst for global research and advisory firm Outsell (www.outsellinc.com) and through his own Content Bridges company (www.contentbridges.com), he covers the transformation of the news media, as it moves from print and broadcast to digital, focusing on changing business models and the journalism created.


Articles by Ken Doctor


News publishers pine for the good old days, those days positioned prominently in the sun, the center of the media world, standing tall on two legs. Their business model has long been a strong, two-legged one, built on the seemingly permanent business model of the 80/20 rule: about 20% of revenue coming in from circulation, subscriptions, and single copy sales, and about 80% derived from advertising.
Column/Guest Columns - December 2010 Issue, Posted Nov 22, 2010